by Priscilla Beirola | November 22, 2020
Since Biblical times, flowers have been highly regarded and used as expressive gifts and décor for life’s various occasions. In fact, flowers are mentioned in the Bible itself and the establishment of floral cultivation took place with the Babylonians as they created the Hanging Gardens of Babylon, one of the Seven Wonders of the World. Flowers were so highly regarded that people of other cultures and religions even considered them to be signs or gifts of the gods. It is no wonder that over time, as flowers have become more accessible for average people, they have become more widely used for various types of events to convey a certain emotion or create an atmosphere. Seventy-three percent of Americans say that they have a high appreciation for flowers, and sixty-nine percent believe that the smell or sight of fresh flowers will improve their overall mood. Flowers are always one of the top choices for event décor, but it can be a daunting task to decide which ones to use and how. While there is no one way to kindle the perfect overtone or ambience, here are three strong ways you can utilize flowers to do just that. 1. Create a Memorable Entrance At any given event, creating a memorable entrance can set the whole overtone for those entering before they ever set foot inside the actual venue. It is important to create an aesthetic that encourages guests’ moods to be positive. Always keep in mind that each guest will see the event differently, so creating a multifaceted entrance can give the guests that ‘wow-factor’. Using flowers to create things like garlands, wreaths for the doors, container arrangements, and even floral installations from ceilings or light fixtures can help to achieve a beautiful look for any event or occasion. 2. Choose the Right Flowers When considering the flower choices for an event, always keep the following in mind: · Season · Locality, venue and local flowers that are available · Event-day weather · Budget · Target audience
Choosing flowers that are in-season allows a floral designer to work with a particular flower at its peak best, while also keeping the budget in consideration. Locally accessible flowers and the venue can lend to the authenticity of the region or area while again keeping budget in mind.
Event-day weather is an extremely important factor to consider – having delicate cut flowers at an event that is going to take place mid-day in the boiling sun would not be wise. Instead, choosing something that is hardier might be a better choice. Keeping within the budget is one of the biggest factors for most people when choosing florals for their event. Of course, you want your floral choices and designs used to breathe the desired aura into your space; however, remaining sensible with choices and keeping what is within your budget in mind can prevent unnecessary expense. Finally, choosing the target audience will help in deciding the formality of the event décor and florals.
3. Consider Personality and Event Type When trying to decide on the specific flowers for an event, consider your personality and the event type. While most people no longer know the meanings of specific flowers and while traditions have changed, the fact remains that flowers are a part of human connection. Choosing flowers that reflect your personality and the type of event can help evoke the precise mood you are looking to awaken in guests.
Look at the images from this wedding. This Georgia bride wanted a wedding reminiscent of her southern roots that was country, yet bright and airy so as not to feel heavy in the Georgia heat. Upon consulting with her designer, they decided on the native oak leaf hydrangea, as well as sunflowers and yellow roses for the focal flowers. The designer then filled in with airy, fragrant flowers such as stock, alstroemeria, bells of Ireland, and snapdragons.
These floral choices induced a classic southern vibe that was inviting and elegant, yet comfortable and remindful of native wildflowers – all feelings associated with the famous term ‘southern hospitality’.
Choosing flowers to evoke a certain mood can clearly depend heavily on several factors. Whether florals are being used for brand marketing, home décor, or at a special event, the opportunities are nearly endless. Thanks to advances in transportation and technology, there are hundreds of beautiful choices widely available from all around the world. Within mere days, flowers can be delivered from across the world right to the florists’ doorstep, making them readily available in most areas. Keeping the noted factors in mind can help you to select the appropriate florals for your event no matter what it may be, and paired with great design, you can create a unique atmosphere for any occasion.
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